Marketing Advice: Networking

Marketing Advice: Networking

What is a network? Members of a network provide each other with information, feedback, ideas and opportunities. It is a two-way activity. Networking is not picking people up when you need them and dropping them when you don’t; it is about building and maintaining...
Marketing Advice: Cover Letters

Marketing Advice: Cover Letters

It is impossible to not communicate, but it is possible to communicate badly. For the purposes of clarity, we will use the term “letter” to refer to any form of written communication (letter, email, LinkedIn,.) where you are looking to elicit a response or engage in a...
Marketing Advice: LinkedIn

Marketing Advice: LinkedIn

While LinkedIn is one of the most popular social network platforms for professionals and many people use it, being on it is a personal decision. Saying that, if your career is important to you and you want to develop and grow your career, then you do need to consider...
Marketing Advice: Biography

Marketing Advice: Biography

A professional biography is in effect a high level credibility statement designed to reassure the reader very quickly that you have the relevant experience and expertise. A professional biography can be: A description of you as an employee on a company Facebook page...